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NOV 18TH, 2016 5:30-7:30 PM
SVA THEATRE  333 W 23RD ST, NY

 
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ON NOVEMBER 18, 2016 THE FIRST ANNUAL BRANDSTAND PUTS POLITICAL BRANDING ON ‘THE STAND’ TO DISSECT, DEBATE, AND DISCUSS.

Through a mix of creative, political and cultural points of view, Brandstand will examine the increasingly integral role branding plays in political campaigns. With the support of the SVA Master’s in Branding graduate program, a range of creative, marketing and business professionals attend at no cost to join the discussion.

 
 
 

HAS NEVER PLAYED A MORE INFLUENTIAL ROLE

Candidates have long had a logo and message, but 2008 ushered in a new era of brand building to grow an audience. 2016, by contrast, has seen two very famous candidates needing their brands to assuage concerns in the minds of voters. On November 18th, we will reflect on what led to this moment and where we go next. 

 
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Seth Godin

Author and Entrepreneur
Photo: Jill Greenberg

Ashleigh Axios

AIGA National Board Member,
Former White House Creative Director

Susan Milligan

Political Reporter, 
US News and World Report

Steven Heller

Design Historian, Author and Co-chair SVA MFA Design
Photo: Nir Arieli

 
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NOVEMBER 18TH, 2016

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5:30 PM

ANNA BUCHBAUER:
BRANDSTAND INTRODUCTION

SVA Master's in Branding alumnus and Head of Community at Managed by Q

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5:40 PM

SETH GODIN:
HOW DID WE GET HERE? 

Writing about the way ideas spread, marketing, leadership and most of all, changing everything, Seth brings a range of perspectives to the changing role of political branding and how we got to now.

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6:00 PM

ASHLEIGH AXIOS:
DESIGN WITHIN THE WHITE HOUSE

As a former creative director during the Obama administration, Ashleigh will dissect how design and branding plays into the modern political landscape and creates positive social change within the government.

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6:20 PM

SUSAN MILLIGAN:
MASTERING THE MEDIA

With more than 30 years of political coverage at the state and national levels, Susan will debate the role that branding has played for each of the 2016 presidential candidates.

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6:40 PM

STEVEN HELLER:
THE EVOLUTION OF POLITICAL BRANDING

As an author and editor of over 170 books on graphic design, typography and propaganda, Steven will discuss this year's campaigns with an eye toward how we got to this moment of extreme celebrity in politics.

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7:00 PM

ANDREW MILLER:
MODERATED PANEL DISCUSSION

SVA Master's in Branding alumnus & current faculty, Strategy Director at Interbrand and creator of Brand Spirit

 
 
 

Join us at the inaugural Brandstand to dissect and debate with peers
SVA Theatre • 333 W 23rd Street, New York, NY 10011

Email any questions, find us on Twitter and Instagram

 
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THE SVA MASTER’S IN BRANDING GRADUATE PROGRAM IS THE FIRST OF ITS KIND IN THE WORLD.

Program Alumni work in diverse roles across a range of industries and companies from startups to agencies to global corporations. The inaugural Brandstand is launched by alumni that span the first seven years of the program.