NOV 18TH, 2016 5:30-7:30 PM SVA THEATRE 333 W 23RD ST, NY
ON NOVEMBER 18, 2016 THE FIRST ANNUAL BRANDSTAND PUTS POLITICAL BRANDING ON ‘THE STAND’ TO DISSECT, DEBATE, AND DISCUSS.
Through a mix of creative, political and cultural points of view, Brandstand will examine the increasingly integral role branding plays in political campaigns. With the support of the SVA Master’s in Branding graduate program, a range of creative, marketing and business professionals attend at no cost to join the discussion.
HAS NEVER PLAYED A MORE INFLUENTIAL ROLE
Candidates have long had a logo and message, but 2008 ushered in a new era of brand building to grow an audience. 2016, by contrast, has seen two very famous candidates needing their brands to assuage concerns in the minds of voters. On November 18th, we will reflect on what led to this moment and where we go next.
Author and Entrepreneur Photo: Jill Greenberg
AIGA National Board Member, Former White House Creative Director
Political Reporter, US News and World Report
Design Historian, Author and Co-chair SVA MFA Design Photo: Nir Arieli
As a former creative director during the Obama administration, Ashleigh will dissect how design and branding plays into the modern political landscape and creates positive social change within the government.
As an author and editor of over 170 books on graphic design, typography and propaganda, Steven will discuss this year's campaigns with an eye toward how we got to this moment of extreme celebrity in politics.
THE SVA MASTER’S IN BRANDING GRADUATE PROGRAM IS THE FIRST OF ITS KIND IN THE WORLD.
Program Alumni work in diverse roles across a range of industries and companies from startups to agencies to global corporations. The inaugural Brandstand is launched by alumni that span the first seven years of the program.