NOVEMBER 18TH, 2016

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5:30 PM

ANNA BUCHBAUER:
BRANDSTAND INTRODUCTION

SVA Master's in Branding alumnus and Head of Community at Managed by Q

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5:40 PM

SETH GODIN:
HOW DID WE GET HERE? 

Writing about the way ideas spread, marketing, leadership and most of all, changing everything, Seth brings a range of perspectives to the changing role of political branding and how we got to now.

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6:00 PM

ASHLEIGH AXIOS:
DESIGN WITHIN THE WHITE HOUSE

As a former creative director during the Obama administration, Ashleigh will dissect how design and branding plays into the modern political landscape and creates positive social change within the government.

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6:20 PM

SUSAN MILLIGAN:
MASTERING THE MEDIA

With more than 30 years of political coverage at the state and national levels, Susan will debate the role that branding has played for each of the 2016 presidential candidates.

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6:40 PM

STEVEN HELLER:
THE EVOLUTION OF POLITICAL BRANDING

As an author and editor of over 170 books on graphic design, typography and propaganda, Steven will discuss this year's campaigns with an eye toward how we got to this moment of extreme celebrity in politics.

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7:00 PM

ANDREW MILLER:
MODERATED PANEL DISCUSSION

SVA Master's in Branding alumnus & current faculty, Strategy Director at Interbrand and creator of Brand Spirit