ON NOVEMBER 18, 2016 THE FIRST ANNUAL BRANDSTAND PUTS POLITICAL BRANDING ON ‘THE STAND’ TO DISSECT, DEBATE, AND DISCUSS.

Through a mix of creative, political and cultural points of view, Brandstand will examine the increasingly integral role branding plays in political campaigns. With the support of the SVA Master’s in Branding graduate program, a range of creative, marketing and business professionals attend at no cost to join the discussion.

 
 
 

HAS NEVER PLAYED A MORE INFLUENTIAL ROLE

Candidates have long had a logo and message, but 2008 ushered in a new era of brand building to grow an audience. 2016, by contrast, has seen two very famous candidates needing their brands to assuage concerns in the minds of voters. On November 18th, we will reflect on what led to this moment and where we go next.